Friday 1 February 2013

Analysis of Bauer Media Group

http://www.bauermedia.co.uk/
Bauer Media Group is a multinational media company based in Germany. Owned by the Bauer family as a buisness it has published magazines such as 'Bella' 'Take a Break' and several TV listing titles.
Specifically Bauer media group has published music magazines such as 'Q', 'Mojo' and 'Kerrang!'. I am interested in these magazines as they are similar to the type of magazine which I want to create, specifically 'Kerrang!'.
'Q' magazine started out as originally being named 'Cue', which was named after the cueing a record to play, However, the name was changed so that it wouldn't be mistaken for a snooker magazine. Similarly, the name for Kerrang! comes from a music reference as it symbolises the noise that a guitar makes when you play a chord!

Bauer Media Group would be a good company to publish my magazine as it already has a very good reputation therefore my magazine would do well, but also it would enable the company to have a Rock/Magazine with different roots to Kerrang! even though the genre is the same. I would do this by involving different artists and taking a different approach and do what the readers wanted!

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